Bulk Email Marketing Strategy
Let’s face it… if you’re marketing your business online, email marketing is a smart way to grow your sales. Marketing stats say that it takes the average person 7 to 8 times of seeing your message before they remember seeing your message. So, to get in front of your customer…. email marketing is a great solution.
Not all email marketing companies are created equal! The biggest question that you have to ask is whether or not your email is going to be delivered to the inbox or spam box. Second you want to make sure the company continues to add new features, creatives with support. Other “must have” features are list management with de-duplication and subscriber opt out capabilities.
We recommend Benchmark Email. With their user-friendly, Web-based set of tools, you can send out emails and newsletters, create an online archive, post your newsletter to your blog and more. Send campaigns and track them in real time. Sign up for a free trial
I equate email marketing with push and pull. Email marketing allows you to push information to your audience and pull them back to your website. Email marketing is still cost effective compared to other advertising options. Mobile marketing is the future and you should start asking for mobile/text numbers.
If you’re not sending out an email newsletter, now is a great time to start. Benchmark Email can get you there. Send out periodic newsletters that will help drive your company message home. Embed links in your newsletter that will drive traffic back to your website. Benchmark Email includes everything you need to craft a compelling email newsletter, from the full-scale contact list management to the post-send, real-time tracking. Sign up for a free trial
